Digital Vs Traditional Marketing – Choose The Right Fit
This article will help determine which marketing channel will work best for you.
Digital marketing is promoting products and services using digital devices, such as smartphones, tablets, social media channels, websites, blogs and more. It is also known as interactive marketing or digital advertising.
On the other hand, traditional marketing is reaching out to potential customers through traditional methods such as print advertisements in newspapers and magazines, TV commercials and billboards. In addition, it also includes word-of-mouth advertising.
2. What is Digital Marketing?
Digital marketing is promoting brands, products, or services using digital technologies. You can do it by leveraging different social media platforms, search engines, mobile apps and websites.
In an era where technology has completely changed people’s mindsets, it is not surprising that they are more likely to turn to their smartphones for information. With this in mind, brands need to be mindful of how they interact with their customers and what channels they use.
As a result, more and more brands are turning towards digital marketing because traditional marketing methods are no longer as effective as before.
There are three kinds of digital media that you should be aware of:
- Earned Media
- Owned Media
- Paid Media
2.1 Earned Media
Earned media is a marketing strategy that relies on word-of-mouth and other forms of free publicity.
This form of advertising is less expensive than paid advertising and can be more effective because it is driven by consumer opinion. The social media platform is one of the best places to find earned media because it’s a forum where consumers can share their views, thoughts, and experiences with friends.
2.2 Owned Media
Owned media is simply a company’s owned content with complete control. It includes all the content a company has created and published on its website, youtube and social media channels.
Therefore, this media is an integral part of digital marketing because it has the power to reach a company’s most loyal customers. In addition, this form of marketing doesn’t require much money, and it is generally easier to manage than paid media.
2.3 Paid Media
Paid media is a digital marketing term that refers to advertising on the internet. It can be anything from banner ads to sponsored posts on social media. Paid media is the most expensive type of digital marketing because it requires the company to pay for an ad, but this method is also the most powerful way to reach an audience. Brands use it to create brand awareness and get more conversions.
The power of paid media is that it can be targeted and tailored to a specific audience or customer group. Brands can also use it to generate leads or leads through remarketing.
3. Pros and Cons of Digital Marketing
So, what are the advantages and disadvantages of using digital marketing?
Cost Efficient – Since there are no printing costs involved in this form of advertising since you can create everything online. Besides that, you can amend it on the fly if there are any updates required, unlike traditional marketing assets such as printed flyers or brochures.
Global Reach – Digital marketing helps reach a global audience, so you no longer have to limit yourself geographically.
Measurable and Trackable Result – Unlike traditional advertising, digital marketing is measurable using metrics based on your goals. With the help of tools such as Google Analytics and social media monitoring tools, marketers can measure the effectiveness of their digital campaigns.
Security & Privacy – One of the biggest concerns is security and privacy. Unfortunately, the digital world has many people trying to steal your data, so digital marketers must take precautions and ensure they are doing everything to keep the customer’s data safe.
Intensive Competition – Companies are vying for customers on every platform, and it can take a lot of work to stand out from the crowd. Some companies might even find that they need to spend more money on marketing than they would like. With so much competition in the market, it can be challenging to make your company stand out.
4. What is Traditional Marketing?
Traditional marketing is a “old school” marketing that primarily uses offline techniques. It can involve any of the following:
– Advertising in print, broadcast, and radio media
– Public relations
– Direct mail
– Product placement
– Point of sale displays
The traditional marketing industry has been around for decades, and despite the trending digital marketing, it continues to be a crucial part of any company’s success.
5. Pros and Cons of Traditional Marketing
Traditional marketing has been the most popular and effective channel for decades. However, it has its advantages and disadvantages.
Less Clear KPIs – Traditional marketing campaigns involve a lot of guesswork. As a result, they are only sometimes effective, and tracking and measuring the results can be challenging.
Less Segmentation – In digital marketing, marketers can segment their audience based on demographics such as location, gender and age. But traditional marketing doesn’t have this advantage.
Inadaptability – The old-fashioned way to modify an advertisement is to revise or reprint the entire ad. This procedure is not only time-consuming and expensive, but it also wastes resources when the changes are minor.